Embedding digital capability and agility in small businesses
Why small businesses matter
Small businesses are a critical pillar of Ireland’s economy, on average paying 50% of the costs of the running of a county’s operating expenses through business rates while nationally small businesses provide 80% of the jobs. However SMEs have poor productivity growth which is a factor in why few micro businesses scale up to become medium-sized firms. Unsatisfactory SME digital adoption is a key reason for this. Despite market volume or business growth opportunities, most SMEs keep lagging behind with 37% of employees missing basic digital skills leaving SMEs ill-prepared to navigate the big technology changes coming their way.
"I am struck by the “thickness” of city ecosystems to drive innovative tech firms (research, start-ups, scale-ups, incubators, accelerators, co-working hubs, capital funds) and the “thinness” of ecosystems to grow minority-owned local businesses."
Bruce Katz - Brookings Institute
We want to help!
A mass investment in digital assets just happened
The past year saw an unprecedented mass mobilisation of digital across every part of Irish society and economy. Businesses migrated online, many for the first time, in direct response to the lockdowns (source .IE). Surely all of this is a good thing?
Well let’s dig a bit deeper, how are SMEs using these digital assets? According to a framework created by Ireland’s .IE the digital activities of SMEs span three pillars namely Communicating, Transacting and Boosting. 75% of SMEs are E or F grade in digital intelligence (i.e. Boosting) suggesting that there is a low presence in the ability to use digital assets to their full capability (source .IE).
Put another way if we think of digital assets (CRM system, a website or accounts package) purchased by a small business owner as a digital exoskeleton for their business, in many cases this exoskeleton is still lying untouched in the box or to continue the analogy is being used superficially to make tea and coffee for the staff.
Making the change from ownership to leveraging
If you ask a small business owner how they manage their business they talk about checking in with their staff, keeping in touch with their main customers, watching their cashflow. All important things to monitor however they rarely mention checking in on the intelligence their digital assets should be giving them.
To help small business owners in this regard we seek to change behaviours, to instil a mindset that these digital assets are the ‘invisible workforce’ of the business.
For many small businesses their digital workforce is blissfully asleep on the job!
What is the Digital Growth Mindset
Digital Growth Mindset is the difference between owning an asset and focussing on the best way to grow your businesses using digital assets in a mission critical way. This requires mindset change which is not so much ‘training’ owners how to use the functions of certain tools but creating a mindset of how can you best achieve the outcome you need for your business.
The key to this is removing non-value add work through digitalisation to enable you to focus on the core offering of your business, that which is valued by your customers as a clincher in choosing you over all your competitors.
4 levers of digital growth
There are four levers of digital growth which start with DIFFERENTIATION - creating effective, digital friendly points of differentiation in the value proposition for the businesses. VISIBILITY - The visibility of your digital workforce - How are you monitoring and managing daily your digital resources in delivering your mission critical goals for your business. Thirdly your PRODUCTIVITY, constantly monitoring the balance between physical and digital inputs for best fit to achieve the outcomes you need. And the final pillar is AGILITY - Monitoring the dynamic tension of growth factors to achieve the best balance to progress from where you are now and where you need to get to.
Our Growth Guides for Small Businesses
Are you a small business, social enterprise or community group that is short on time but needs to keep up with the latest ways to grow your business?
Our Growth Guides below contains all the learnings and tips from past @DigitalDúnLaoghaire meetups and workshops are captured for you inculding:
Topic by topic guides captured from our Meetups and Lunchtime Briefings.
Insights from top experts.
Tops on growth from professionals.
Next steps and tools to help grow your business.
To see all our guides click here.
So what next?
Working with our partners and our Advisory Panel members DigitalHQ will commence a biannual intensive Digital Growth for Small Businesses programme. Goal of the programme will be to support towns in nurturing local ambitious businesses to take them to the next stage of their growth. We will be recruiting on the basis of ambition, targeting businesses (irrespective of type) that want to go from 5/10 staff to 20 staff within 24 months
We hope that participant companies will act as catalysts in their local business communities at the end of the programme. If you would like to be notified of recruitment for the first programme please jot your details down here.