Dun Laoghaire Digital HQ 1.jpg

What goes on at our digital growth living lab

At our digital growth living lab in Dun Laoghaire Town we are constantly experimenting with what works most effectively for attracting footfall with a high capture rate for our town's community of small businesses. This footfall can be visitor/resident (B2C persona) or worker (B2B persona) based.

To promote visitor/resident footfall our "Love Dun Laoghaire" and "Buy Local" B2C campaigns run on the DunLaoghaireTown.ie website and the related @DunLaoghaireTown social media accounts with a focus on Dún Laoghaire's heritage and the online offerings of local small businesses at key events in the calendar such as Valentine’s Day, Mother’s Day, January Sales as well as sector specific promotions.

To promote increased footfall with a high capture rate from people working in the town our "Why Dun Laoghaire" B2B campaigns and events are delivered through the @DigitalDunLaoghaire website with a focus on attracting and networking innovation driven enterprises.

Our 'Dun Laoghaire Enterprise Centre' supported by Bank of Ireland and grants from DLR County Council are the key sources of funding for our digital living lab and show how space can be repurposed. 

- Our Live Campaigns -

Live Campaigns on DunLaoghaireTown.ie website

Love-DunLoaghaire-Buy-Local-Landscape-hi

Campaign Objective - Promote the offerings of local small businesses, promote the locality as a place to shop, encourage local businesses to go online, raise awareness of the range of businesses in the town

See website 

campaign here

Live Campaigns on Social Media
  • Facebook
  • Twitter
  • Instagram

B2B - Why Dun Laoghaire 

why dun laoghaire.png

Campaign Objective - Promote the town as a location for innovation driven enterprises, promote available office space in the locality, raise awareness of the range of B2B businesses in the town

See website 

campaign here

Live Campaigns on Social Media
  • LinkedIn
  • Twitter
  • Facebook

Impact Reports from Previous Campaigns

Father's Day Campaign - June 2021

New Year Sales Campaign - Jan 2021

New Year Sales Campaign - Jan 2021

Welcome Back Campaign - May 2021

may impact.png

Buying a Home in DunLaoghaire Campaign - April 2021

april 2021 impact report.png

Mother's Day Campaign - March 2021

march impact report.webp

Valentine's Day Campaign - Feb 2021

impact report feb 2021.png
impact report jan 2021.png

2020 Annual Impact Report

impact report 2020.png
DHQ%20Revised%20Logo_edited.png